Ten Tips to Increase Ranking and Website Traffic

It’s nice to have a website, but if no one can find you on the Internet, you’ve wasted your time. The following ten tips don’t need to be implemented all at once – take one per week (or day, depending on your time) and tweak the pages of your website until you’re satisfied. In time, you should see your search engine rankings go up!.

1. Research and use the right keywords/phrases to attract your target customers.

2. Use keywords to give the search engine spiders something to “hold on to”.  Place your keywords within the first 25 words in the page’s content and spread them evenly throughout the document.  Do not overuse keywords!  A concentration of 2-4% is advisable.

3. Study your competitors’ websites as well as the top ranked websites in your field to get ideas on design, navigation, content and keywords.

4. Make good use of the free online tools and utilities to monitor your visitors to your websites. Try Google Analytics or StatCounter.

5. Keep your site design simple. Cut down on the videos and flash graphics. Often these are distracting to visitors.

6. Be sure that your navigation bar(s) are not cluttered with too many options. This allows your customers to easily navigate between the pages of your site.

7. Submit more than just the home page to the various search engines. It is a good idea to submit your main product or service page to the search engines also.

8. Treat your customer well! Make their visits easy and confusion free and make sure you give them a “souvenir” such as a newsletter (using a sign-up form), free report or coupons/discounts.

9. If you sell products, use an easy checkout services. When things become too complicated, customers tend to simply walk away from the purchase.

10. Your website should be dynamic. While this does not mean change it every week, do not allow it to be come stale. Remember, it’s your main sales tool on the Internet, so keep it fresh by adding new content.