Womenpreneurs

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Part 1: Finding Your Target Market
From Marilyn Guille
Link to original article: http://sbinfocanada.about.com/cs/marketing/a/targetmarket.htm
When I teach small business classes on marketing strategy, I often ask participants the question, “Who are your customers? Who will buy your product?” I am often surprised that otherwise savvy small business people either have no idea who will buy from them, [...]

There are many reasons why we all need to spend the time, at the beginning of a new business, to figure out the main group of people we’re going to approach.

But it’s equally important to constantly monitor your target group as your business evolves, grows and changes – because you’ll most likely need to make [...]

I am addicted to pens, journals and any type of stationery.  Got a cute pack of paper with pink butterflies on it?  I’m

Name:  KayTea Originals
Shop Link:  http://www.etsy.com/shop/kayteaoriginals
These are such lovely and original creations, handsewn with care.  I personally love the unique fabrics and eye-catching designs  – and she personalizes too!

Name: Melissa
What is your website? http://madebymelissa.etsy.com & http://madebymelissa.blogspot.com

Here is a blog post that I’d like to share from a EtsyNJ team member.  I think it offers a way to really get everything done,  without too much pressure.
The original post is located here:  http://jaydemia.blogspot.com/2010/01/one-day.html

From Craft Biz to Wholesale Giant
This last in a 3-part series will help turn your tiny venture into a full-time success.
By: Maria Falconer   |   01/19/2009

This is an article reprint.

Your little craft business is chugging along nicely. But you wonder what it would take to get your business to the next level–the level [...]

This is an article reprint.
Pick a Name, Not Just Any Name
Observe these dos and don’ts when it comes to naming your pint-sized craft business.
By: Maria Falconer | 12/17/2008
William Shakespeare once wrote that a rose by any other name would smell as sweet, implying that the name wasn’t the essence of the thing. In this [...]